In the B2B world, people buy from people. That's why personal branding on LinkedIn has become one of the highest ROI activities for founders and executives.
But simply having a profile isn't enough. You need a strategy that positions you as a thought leader and drives real business results.
The Founder's Playbook
- Optimize Your Profile: Your headline should be a value proposition, not just a job title.
- Share Your Journey: Vulnerability wins. Share the ups and downs of building your business.
- Engage with Others: Commenting on other industry leaders' posts is a great way to get noticed.
- Publish Value-Add Content: Share insights, data, and lessons learned—give away your secrets.
"75% of B2B buyers use social media to make purchasing decisions."
Start dedicating 30 minutes a day to LinkedIn, and you'll see a dramatic shift in your inbound lead quality within 90 days.
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