"Be consistent." It's the advice every social media guru gives. But is it actually true? We decided to put it to the test.
We analyzed over 1 million posts across Instagram, LinkedIn, Twitter, and TikTok to see if there's a real correlation between posting frequency and account growth. The results were clear.
The Numbers Don't Lie
"Accounts that posted daily saw a 4x faster growth rate than those posting weekly."
Our data revealed that consistency builds trust with both algorithms and audiences.
Optimal Frequencies
Based on our study, here are the sweet spots for each platform:
- Twitter/X: 3-5 times per day
- LinkedIn: 1 time per day (weekdays)
- Instagram: 1 Post/Reel per day + 3-5 Stories
- TikTok: 1-3 times per day
Remember, quality still matters. Don't sacrifice content value just to hit a number, but aim for a rhythm you can sustain long-term.
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